Better Marketing Ops. Smarter Systems. Less Busywork.
Automate, streamline, and optimize your marketing tech so you can focus on growth—not systems.
Marketing Ops Should Work for You
I’m Tommy Henson, and I built Marketing Ops Managed to help companies grow their marketing operations without tech headaches - no more broken automation, messy CRM data, and inefficient workflows.
I help B2B companies streamline marketing operations, automate workflows, and make their tech stack actually work. Whether it’s Eloqua, HubSpot, or Pardot, I simplify the complexity so you can focus on growth - not fighting your tools.
With a proven track record of smart, accessible marketing consulting, my clients trust me to optimize their systems and drive real results. Learn more about my work below.
How I Can Help:
Struggling with messy workflows? Tech stack not working together? Need senior marketing ops expertise without hiring full-time?
Marketing operations should make your work life easier, not more complicated. Whether you need ongoing leadership to manage your marketing systems or short-term, high-impact execution, I help B2B companies eliminate inefficiencies, automate workflows, and get the most out of their marketing technology.
Fractional Marketing Ops Leadership
Ongoing strategic & operational support for scaling companies.
For companies that need senior-level marketing ops expertise without hiring full-time, I step in as your fractional marketing operations lead—working alongside your team to oversee systems, drive efficiency, and keep marketing operations running smoothly.
Long-term strategy & roadmap development – Aligning marketing operations with business goals.
MarTech stack ownership – Managing and optimizing tools like HubSpot, Eloqua, Pardot, Salesforce, and 6sense.
Workflow automation & process optimization – Eliminating inefficiencies and reducing manual work.
Cross-functional alignment – Acting as a bridge between marketing, sales, finance, legal, HR, and RevOps to ensure seamless execution.
Performance monitoring & reporting – Setting up dashboards, analytics, and reporting structures for clear insights.
Team enablement & documentation – Training internal teams and creating SOPs for long-term scalability.
Best for: Companies that need ongoing marketing operations leadership but aren’t ready for a full-time hire.
Advisory & Execution Services
Strategic guidance + hands-on implementation for high-impact projects.
For teams that need expert insights and execution on a short-term basis, I provide advisory and hands-on project work to improve efficiency, clean up messy systems, and optimize key areas of your marketing operations.
Marketing ops gap analysis – A deep dive into your systems with a clear action plan for optimization.
CRM & automation cleanup – Fixing data issues, streamlining workflows, and improving lead management.
Tech stack integrations – Ensuring seamless data flow across platforms like HubSpot, Salesforce, and Marketo.
Campaign operations support – Setting up, automating, and tracking marketing campaigns for better performance.
Process refinement – Standardizing lead flows, improving attribution, and eliminating bottlenecks.
Team coaching & enablement – Short-term training and documentation to ensure smooth internal adoption.
Best for: Companies that need focused, high-impact improvements but don’t require ongoing support.
What Clients Say
“I was impressed with [Tommy’s] energy, project management capabilities, and how he handled multiple huge/critical projects without losing track of anything.
From small yet critical updates to our CRM integration program to complex setups in our martech stack he always delivered everything in a timely fashion and exceeded expectations.”
“I’ve been working in Digital Marketing and Marketing Ops for about 10 yrs and have never seen such an enthusiastic, skilled, supportive and detailed oriented person as Tommy.”
Get in Touch
If you are looking to elevate your marketing operations function, I am here to help!
Feel free to reach out for more information about my services. Let's connect.