Marketing Operations Areas of Service

My work supports 3 main modern marketing functions:

  1. Marketing Technology Strategy and Enablement

  2. Revenue & Marketing Operations

  3. Digital Marketing and Marketing Operations Analytics

Marketing Technology Strategy and Enablement

Revenue Technology Strategy

  • Sales and Marketing Technology Stack Assessment and Gap Analysis: Evaluate the effectiveness and compatibility of your marketing technology stack, recommend technology, people, and process changes, and create martech roadmap plan.

  • Marketing Budget Optimization: Allocate marketing technology and operations budgets effectively for the best ROI.

  • Marketing Automation System Selection: Choose the right marketing automation system for your business needs.

Marketing Technology User Training + User Enablement

  • Marketing Automation Workshops: Train with workshops to empower your end-users in effectively using marketing automation tools.

  • Marketing Operations Training: Train marketing teams in best practices and efficient operations.

Sales Technology Training & Enablement

  • Sales Funnel Optimization: Fine-tune and optimize the sales funnel stages to improve conversion rates. Support sales teams with tools and resources to enhance their performance.

  • Sales Lead Management Process Design and Technology Implementation

    • Lead Qualification Process: Implement lead qualification processes to ensure the sales team focuses on high-potential leads.

  • Customer Feedback Surveys: Implement surveys and feedback mechanisms to collect valuable customer insights.

    • Customer Feedback Analysis: Analyze customer feedback and reviews to gain insights for improvement.

  • Sales and Marketing Alignment: Foster collaboration and alignment between sales and marketing teams for better lead generation and conversion.

  • GDPR and Marketing Privacy Compliance Implementation: Ensure we follow industry best practices and are comply with relevant regulations.

Revenue & Marketing Operations

CRM/MAP (HubSpot CRM and MAP, Eloqua MAP, Salesforce CRM)

  • Marketing Automation Platform (MAP) Audits: Assess and evaluate the effectiveness of existing MAPs and recommend improvements. Identify and diagnose system issues.

  • MAP and CRM Configuration and migrations: Customize CRM solutions to meet specific business needs and processes.

  • Campaign templates and welcome series campaigns

    • Lead Nurturing Workflows: Develop lead nurturing workflows and automation to guide prospects through the sales funnel.

  • Database configuration

    • Customer Segmentation: Help you segment your customer base for more targeted marketing and sales efforts.

      • Customer Persona Development: Create detailed customer personas to guide marketing and sales strategies.

      • Account-Based Marketing (ABM) Strategy: Develop ABM strategies for targeting and nurturing high-value accounts.

    • CRM Data Cleanup and Maintenance: Regularly maintain and clean up CRM data to ensure data accuracy and relevance.

    • Lead Scoring: Develop lead scoring models to prioritize and qualify leads for better sales conversion.

      • Customer Persona Development: Create detailed customer personas to guide marketing and sales strategies.

    • Customer Journey Mapping: Visualize and optimize the customer journey to enhance the overall user experience.

  • Execution Support

    • Email Marketing Campaigns: Create and manage email marketing campaigns to nurture leads and engage customers.

    • A/B Testing and Optimization: Implement A/B testing for various marketing elements to optimize campaigns and websites.

    • Multi-Channel Marketing: Help you expand their marketing efforts to multiple channels, such as social media, paid advertising, and content syndication.

  • Integrations (website, CRM)

    • Website

    • CRM

    • Social Media

    • EDW etc

Web services:

  • SEO/SEM Optimization - Optimize websites and content for search engines to improve organic and paid search visibility.

  • Conversion Rate Optimization (CRO): Analyze websites and landing pages to improve conversion rates.

Digital Marketing and Marketing Operations Analytics

Marketing Performance Dashboards:

  • Design and build custom dashboards to monitor key performance metrics for Eloqua, Salesforce, HubSpot

Attribution modeling and implementation

  • Lead Source Attribution: Determine the sources that generate the most valuable leads, helping you allocate resources more effectively.

Get in Touch

If you are looking to elevate your marketing operations, I am here to help. Feel free to reach out for more information about my services. Let's connect and explore how I can help!

“I was impressed with [Tommy’s] energy, project management capabilities, and how he used to handle multiple huge/critical projects without losing track of anything.

From small yet critical updates to our CRM integration program to complex setups in our martech stack he always delivered everything in a timely fashion and exceeded expectations.”